Performance Marketing Manager is primarily responsible for the management of digital accounts. We are searching for a person with a keen interest in keeping the business abreast of emerging technologies and developments in the digital industry and sharing that knowledge and information with the rest of the marketing department.
The role drives the marketing department’s commercial performance through systematic campaign-specific results and overall measurement; and works closely with all marketing team members in target-setting as well as post-campaign evaluations.
Duties and responsibilities:
Creating and executing a strong performance marketing strategy & execution plan.
Developing and managing digital prospecting and remarketing campaigns.
Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.
Ensuring successful planning, execution, optimisation for key traffic KPIs via paid, organic & own media channels.
Identifying and testing new channels to continue to meet or exceed established critical metrics.
Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
Has a solid expertise in campaign and channel analysis and reporting, including Google Analytics, or other analytical software experience.
Possesses excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.
Highly goal-oriented individual and has excellent communication skills.
Open minded, curious and a strong problem solver.
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